Objective: Find a basic font on www.dafonts.com and write about it.
Jennifer Brewer
Intro to Design
Font Assignment
I chose the font Franchise. Franchise is a sans serif font that is very clean and professional. It would easily be used in a professional setting for many forms of advertisement. Menus, billboards, and informational brochures are forms of advertisement where Franchise could be used. It has all uppercase lettering which would imply importance. Franchise also is a bold face type that also allows people to notice it quickly. The cleanliness and uniformity of Franchise enables one to read it easily and focus on the meaning of the word instead of being distracted by the design of the font.
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